Speed accurate tag implementation in the era of increasing page-tagging complexity.

Created in 2006 by Stéphane Hamel, WASP has been recognized as a trailblazing tool for quality assurance testing of analytics tags. The technology was acquired by Cardinal Path in 2013 and is being reinvented in light of ever-increasing and complex needs in instrumentation and data quality requirements.

WASP is yet another innovation that Cardinal Path brings to the mission of enabling strategic, data-driven decision making at every level of our partners’ organizations. We seek to leverage the latest digital technology, thinking and approaches so that our partners can maintain a competitive advantage in their marketplace.

Cardinal Path

As the #1 digital data analytics firm in North America and the #1 global reseller of Google Analytics Premium, Cardinal Path, named “analytics ninjas” by Forrester Research, works with the world’s leading companies to create, implement and action their advanced analytics and data strategies. With offices across the United States and Canada, Cardinal Path is a dedicated team of passionate, award winning analysts, statisticians, academics, leading developers, and some of the top minds in the digital marketing space. Together, we help our clients unlock the value of their data across a wide digital footprint by providing a single point of truth that informs and empowers confident data-driven decision-making that creates sustainable growth. We do this for brands such as Mercedes-Benz USA, Merck, Papa Johns, US Cellular, NPR, MSNBC, DeVry and hundreds of others. Learn more at www.cardinalpath.com.


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