Don't make decisions on the wrong data!

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Latest version: 1.3.5 – January 26, 2015

Beta Release!


Latest version: 0.8 – November 14, 2014

WASP is a Chrome Browser extension that comprehensively detects, accurately analyzes, and intuitively displays the various tracking tags and scripts that are loaded by websites.
It solves a key business issue of the digital age: preventing marketers from making important decisions on wrong, or faulty, data by ensuring that the tags that generate that data are deployed correctly and sending only error-free information.
Brought to you by Cardinal Path

WASP allows you to do quality assurance of your web analytics tags faster than ever.

WASP uses a revolutionary algorithmic approach to tag auto-detection, a “friendly names” feature that accurately reveals what data is transferred by the tags, unique visualization showing relationships between tags, segment leading detection speed, streamlined role-based views (developer, marketer, manager) and tag-blocking for advanced quality assurance. With nearly 10,000 active users, is the undisputed industry leader in quality assurance testing for analytics tagging.

I have used WASP intensively for many years and it has helped me to understand better how my web analytics implementations work and it saves a lot of time. As a bonus, it is a great tool to understand how competitors are using analytics and learn while browsing.

Daniel Waisberg, Founder at Online Behavior

Stéphane Hamel's ingenuity, technical acumen and enterprise-level vision has always been at the forefront of online marketing analytics from top end strategy to front-line data gathering. This new version of WASP is another example of his desire to provide the data needed to derive insight. It's been said that nothing's worse than smart people making smart decisions with bad data.

Jim Sterne, founder of the eMetrics Summit and the Digital Analytics Association

Any decent Web Analyst needs a tool like WASP to debug the tags that are being fired. But WASP's killer feature really is its automated site scan. No serious Quality Assurance is complete without a good WASP site scan to detect untagged pages.

Eduardo Cereto Carvalho, Web Analytics Specialist, Google

If you work in the Digital Analytics industry and care about your data, the one tool you should focus on is WASP. WASP is an essential part of our quality assurance processes, and makes it possible for us to get the best and most accurate reports on how web analytics tags are performing on our clients sites.

Casper Blicher Olsen, Digital Analytics & Insights Lead, IIH Nordic

Ensuring your digital analytics data is collected correctly and completely is the foundation of optimal decision making. WASP makes this process amazingly efficient!

Avinash Kaushik, Author, Blogger, Digital Marketing Evangelist at Google

At the time it came out, the WASP FireFox add-on greatly helped me to better understand how websites were tagged and also for running quick parameter checks. It was very helpful in my early times in web analytics as I started to understand the basics of tagging and WA implementation. Since WASP has evolved a lot since then, it is certainly a state-of-the-art tool for everyone in the web analytics industry.

Matthias Bettag, Digital Analyst freelancer

If you're going to measure your digital business you better make sure that the measurement tool is calibrated to your business. And a critical part of validation is tag validation. If you don't have your tags configured correctly you're going to get bad data. And bad data leads to bad decisions. Luckily we have a tool like WASP which makes it easy to validate almost any type of JavaScript tag.

Justin Cutroni, Analytics Advocate, Google

I have used WASP since its beginning when other such tools were cumbersome and expensive to use. WASP was a breath of fresh air that made access to data quality tools a no-brainer. I highly recommend it for anyone that takes data quality seriously.

Brian Clifton, author of Advanced Web Metrics with Google Analytics

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