The story behind WASP
In 2006, I was doing a complex web analytics implementation and realized there were no easy and efficient ways of validating the presence and proper firing of tags. I created WASP to bring intuitive diagnostic to digital marketers. Since then, WASP has been recognized as a trailblazing tool for quality assurance testing of digital analytics.
The technology was acquired by Cardinal Path in 2013 and has been reinvented in light of ever-increasing and complex needs in instrumentation and data quality requirements. I'm thrilled Cardinal Path took upon the mission of leveraging the latest technology, thinking and innovation to make WASP accessible to digital marketers and analysts.