Why audit my site?

What's worse: making critical decisions based on flawed data or making decisions without any data? In our experience, we have seen countless cases of poorly implemented tags and lack of trust in the data, leading to a gradual demise of the value of digital analytics. A sound audit plan will empower analysts with more accurate data and confidence in their recommendations.

Can you help me with my audit?

Conducting an audit and ensuring instrumentation is properly done to gather the right data involves several skills: intimate knowledge of the website content architecture, mastery of functional features found on the site, technical knowledge of how to instrument the site, administrative knowledge of the specific tool, understanding of the digital strategy, etc. Cardinal Path has conducted numerous audits for its clients and is able to assist you in this process.

What's the difference between WASP.inspector and WASP.crawler?

The WASP.inspector is a Google Chrome browser extension specifically aimed at providing in-context information about the tags present on a page, as you browse. The WASP.crawler brings that power into a Google Chrome App which runs on your computer, goes out and crawls a given website, and brings back detailed information about the tags found on the crawled pages, and brings the result into a nicely formatted, easy to use Tableau Reader dashboard.

What makes WASP unique?

Here are some specific points:

• Innovation & leadership: WASP is developed and maintained by the leading digital analytics consultancy, Cardinal Path
• Experience: initially created in 2006, we've stacked a huge amount of expertise when it comes to complex audits
• Completness: WASP is the only solution that doesn't rely on a limited list of tags or risk becoming obsolete very fast as tags evolve
• Flexibility and power: WASP runs within your premise, leveraging the untapped power of your own computer, and allowing unlimited number of crawls.